BA's Create the Campaign Sessions are a new way to market your brand, cutting out the middle man we go direct to the source, the bloggers themselves. Bespoke campaigns are created by our influencers delivering an innovative and actionable plan for your brand's marketing needs.
Our campaigns go further and have more engagement than a traditional marketing campaign as they are created by the people who know their audiences (your future customers!) better than anyone else.
Our full service campaigns have four stages:
We build carefully selected influencer teams using our certified members who create, coordinate and deliver outreach campaigns - all to BA Certified best-practice standards.
We facilitate structured work sessions with influencers to develop campaign creative, mechanics and identify which influencers to target to deliver the content. The client receives a detailed campaign proposal and project plan after the session.
We engage a certified BA influencer to coordinate with the bloggers to post desired content as per the brief.
Our detailed post-campaign reports include insights from the bloggers own platforms, as well as other reporting tools. Showing our clients their ROI and ideal customer targets for further marketing. At BA everything we do is data driven including our client's results.
Creating campaigns for influencers by influencers.
For partners that may not have the need for a full creative session and are looking to save themselves time and energy in their blogger outreach we offer a bespoke matching service. Send us your project and we'll send you the contact details for bloggers within the scope whom we think would enjoy working with you. Plus, if their BA Certified Bloggers you'll have a guaranteed response promise.
Gone are the days of cold emailing the masses, work smarter within our network based on quality and professionalism.
Blog Authentic is a community of certified professional bloggers dedicated to producing authentic content and nurturing their digital audiences.
Bloggers are scrutinised through a validation process which includes testimonial from marketing professionals they have worked with on campaigns. We look at the way bloggers delivered those campaigns, not just in terms of the quality of the content but also their communication skills and ability to deliver on time and to a brief.
For the BA Certified scheme, we only enrol 80 bloggers a year into our community. Our community is small compared to other Influencer Networks, but don't be confused it's also fierce. This means we develop quality relationships and are able to give proper support for their work. In addition, we look to enrol those publishing a wide variety of niche content to suit most projects.
Once certified, bloggers have access to a range of tools and services designed to empower and grow their blogging talents. These include learning materials, podcasts, training videos and private members are for discussion and sharing best practice. We hold blogger/brand in person gatherings with agencies and bloggers twice a year.
Blog Authentic certified bloggers work with brands either through our Create the Campaign unique methodology or pulling together a dream team for your influencer project.